Healthcare Home and Beauty

Our packaging works for your brand—and the patient.

We believe that packaging should do more than simply contain medication.

We are a specialized pharmaceutical packaging provider with a global manufacturing presence and an extensive line of high-quality solutions that do more than simply protect medicine. We are proactive in staying ahead of healthcare industry trends to help you win trust through clear, precise packaging. We collaborate with customers, fillers, machinery manufacturers, retailers and other partners to accelerate commercialization of consumer-centric packaging solutions.

Insights & Expertise

Put our knowledge to work for you.

The only constant in healthcare is change. At WestRock, our experts work hard to stay on top of the latest trends and research in healthcare. We take pride in staying ahead of regulation and innovating to address customers' and consumers' pain points. When you partner with WestRock, our expertise is your advantage.

  • Clinical Research Solutions
  • Pharmaceutical Companies
  • Retail Pharmacies

Clinical Research Solutions

Good clinical research starts with good data.

Distinguishing non-responders from non-adherent patients during drug development is key to accurately assess dose response curves and medication efficacy.

As the leader in adherence measurement and analysis, we have designed solutions that deliver more adherent patients, better-informed development decisions, and faster speed to commercialization.

Our global clinical trial experts offer services that include:

  • consulting
  • package design
  • manufacturing
  • adherence web portal
  • data analysis

WestRock partners with you to improve the accuracy of your data, saving you time and money.

Pharmaceutical Companies

Since 2009, there has been a 281%

increase in pharmaceutical spending on adherence programs?

Tasked with promoting a medication regimen.

For pharmaceutical companies alone, global non-adherence represents revenue losses of $564 billion a year. As spending on adherence programs continues to climb, many brand owners are left wondering if programs are as effective as they could be.

Too often, programs are focused around two moments in the patient's medication journey:

  • when the physician first prescribes the medication
  • when the pharmacist counsels the patient at pick-up time.

But what happens in between and afterward?

Our adherence solutions help fill the gap, reaching patients every day with a proven high-impact solution. Our customizable adherence packaging features calendared blisters as well as readable space for medication information and links to other adherence programs.

This drives adherence in a scalable way, as well as building equity for your brand. Learn more about our proven ROI model and how our adherence packaging combined with patient education information drove increased adherence for a common high blood pressure medication.

Retail Pharmacies

Effective adherence packaging that benefits patients, society and your bottom line.

Regression modeling has demonstrated that the single strongest individual predictor of prescription medication adherence was a sense of connectedness with a pharmacist or pharmacy staff. Yet, the US prescription dispensing process typically involves repackaging of pills from bulk manufacturer bottles into unit-of-use vials for patients. This consumes precious time that pharmacists could spend counseling patients or providing other value-added services.

For more than a decade, WestRock has delivered statistically proven adherence packaging solutions that drive adherence for patients and efficiencies for pharmacies.


Consumer-centric design for OTC solutions

Over-the-counter medications are no longer stored only on pharmacy shelves and in medicine cabinets. Instead, on-the-go consumers toss their medication packages in their purses, briefcases, glove boxes and pockets. The medication's packaging must protect the medication and fit with people's busy lives.

WestRock's packaging is designed based on insights from consumers, and integrates lifestyle-friendly features such as a discreet, compact and protective outer carton. The calendared blisters help keep patients on track with their medication routine.

This packaging benefits brands as well. The flat, readable billboard space on medication packages, including Shellpak? Renew, helps build brand differentiation and shelf appeal.

Elderly woman talking to pharmacist

Adherence Solutions

Partnering with you to close the adherence gap.

WestRock understands the importance—and challenges—of improving patient adherence at each stage of the drug life cycle, from phase II-IV of the clinical trial process to filling the prescription at the retail pharmacy. For instance, a recent clinical trial we funded evaluating the effect of calendared blister packaging on medication adherence and health outcomes showed an uptick in both medication adherence and refill rates among patients who received their medication in blister packaging as opposed to a vial.

We lower your total cost by providing a complete array of support services from R&D and design through testing, manufacturing and fulfillment. Whether your package is designed alongside patient education, prescribing information or information on medication adherence and health outcomes, we can take you from patient-first packaging concepts through to FDA-compliant fulfillment and delivery to retail pharmacies.

By combing global scale and local supply, we help our customers mitigate risk and give them the flexibility needed to meet their requirements at every stage of the product life cycle.

Adherence Playbook

How packaging can influence the opioid epidemic

Did you know that Innovative packaging can positively impact patient adherence to medication, and that non-adherence to medication has been a contributing factor to the opioid epidemic? Non-adherence to prescriptions is costly. Not only does it lead to poor health outcomes for patients, but also to missed opportunities for pharmaceutical companies.

“At WestRock, we believe packaging can make a meaningful impact on combating the opioid crisis,” says Dave Dwyer, vice president of Global Marketing, Adherence. “We’ve spent years studying how innovative and informed packaging designs can help change the way patients appropriately initiate, take as prescribed and discontinue their medication. We’ve invested in rigorous, peer-reviewed, published research on how well-designed packaging can help—and that work is continuing.”

Download our adherence packaging playbook to learn about the benefits of our innovative packaging designs, which can improve patient adherence to medication.

Adherence Playbook
Download Adherence Playbook
healthcare folding cartons

Folding Cartons

Custom cartons. Trusted brands.

In addition to our expertise in medication adherence solutions, we combine high-impact graphics with innovative carton features to differentiate your pharmaceutical and nutraceutical brands on the shelf and in the home.

Product security and adherence to compliance standards are vital for safety and quality. That's why we deliver:

  • Inventory controls
  • Adherence to stringent quality assurance standards
  • Enhanced security and anti-counterfeiting features
  • Value-added packaging and graphic enhancements
  • Tamper-resistant packaging and seals
  • Specialized authentication techniques

Multiple components require combination products.

As patient education needs increase, packing and filling lines become increasingly complex. We have developed advanced capabilities to enable customers to integrate print and packaging components on finishing lines to deliver combination products such as:

  • Leaflet-cartons: combines a carton and leaflet(s) into one single component. A range of options available including detachable panels that can hold information for the pharmacist etc.
  • Combination Products: include multiserts (Leaflet plus leaflet, leaflet plus day-label, leaflet plus card, leaflet plus booklet) and Banded Leaflets (Several different leaflets banded together for packing line efficiency).
  • Leaflet-labels: offer a solution to the growing need for extended on-pack information. 2, 3 or even 5 ply options available.
Explore leaflet and insert solutions Explore our paperboard solutions for Healthcare.

Medication Abuse

Good packaging protects medicine—and patients

We produce outer tear-resistant packaging components that feature proprietary “push-and-pull” technology that is both child-resistant and senior friendly. Blister packaging helps detect when pills are missing – unlike in a vial – and helps reduce accidental overdoses.

In addition, our blister package prototype addresses many of the concerns that the FDA has raised recently in discussions on improving packaging standards to address the opioid epidemic.

Our artwork services are customized to the healthcare industry and begin with print and artwork consultancy all the way to packaging design. We use the latest workflow technologies to incorporate effective collaboration, rapid response and full regulatory compliance. We can create labels, inserts/ leaflets and booklets, cartons, rigid and flexible packaging that is unique to the healthcare space.

We utilize the most up-to-date research on patient needs around medication education as well as compliance and persistency needs. Whether your drug is dispensed in blisters or bottles, our packaging solutions help patients remember their drug regimen, track compliance and keep families safe.

  • Significantly reducing misuse
  • Improving adherence
  • Providing educational information
  • Making lower-count dispensing easier
  • Preventing diversion and improving trackability

We can integrate multiple print and packaging components to deliver a combination product that runs more efficiently on your filling lines and simplifies inventory management.

These include: multiserts (leaflet plus leaflet, leaflet plus day-label, leaflet plus card, leaflet plus booklet) and banded leaflets (several different leaflets banded together for packing line efficiency).

Through our packaging, patients are engaged with critical information every time they hold the package.

This ample, flat “billboard” space can be printed with any of the following:

  • Labelling and prescribing information
  • Educational content
  • Health warnings
  • Emergency contact info
  • Disposal instructions
  • Links to support resources (such as the federal Substance Abuse and Mental Health Services (SAMHSA) substance abuse treatment hotline
  • QR and barcodes that link patients to additional information and resources
  • Improve efficiency in the clinical setting
  • Child-resistant/ senior friendly
  • Medication adherence
  • Prevent pain management/ opioid abuse
  • Vendor consolidation delivery
  • Financial stability
  • Minimizes risk
  • Differentiation all the way through to retail
  • Brand security

From inventory management to late stage customization to global supply chain solutions – we can recommend and implement streamlined workflows that implement cost reduction at every step

Pink allergy retail display with man holding a product.


Branded experiences.

Great packaging is even better when it's part of an extended brand experience. Our expertise and experience in designing and producing promotional displays that put your brand front-and-center in the retail space, is unsurpassed in the industry.

We offer award-winning creative and mixed-media capabilities so your brand makes an impact with consumers and retailers - the first time and every time.