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Research challenges us to explore what's possible.

We’re always thinking about the things that are critical to your brands’ success, and staying on top—or ahead—of the latest trends using data and research. That gives us insight into consumer behavior, brand loyalty, and retail experiences. Our teams then turn those insights into innovative solutions for your biggest business challenges.

Whether we are collecting data about packaging satisfaction or studying shoppers in our retail labs, we are constantly exploring what’s possible with the power of insights. And when you partner with us, we put that knowledge to work for you.

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Packaging Matters

Packaging matters now more than ever.

Over the last five years, WestRock has surveyed more
than 5,000 consumers, packaging professionals, and
research experts to develop key trends in how consumers
view your packaging, whether they interact with it on a
daily basis or on special occasions.?

We compile and share these insights in order to drive
deeper conversations with our community about how packaging needs to evolve in order to meet those
changing consumer expectations.?

Read the research and then join the conversation by
letting us know #WhatMattersToYou.

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Check out our most recent Packaging Matters data

Insights in Action

We focus on insights-driven innovation to solve your biggest challenges.

See how we put our insights about consumer behavior, retail shopping experiences, and the science of packaging into action for our business and for yours.


Connecting Innovation and Sustainability: A Q&A with Jim Caudill

Hear how Jim and his team are exploring several exciting sustainable packaging innovations



A platform to propel your brand to greater heights with insider tips from industry professionals. From working with buyers, to standing out on the shelf, WestRock supports you every step of the way.

Case Study

Ames Case Study

American tool manufacturer, Ames, was challenged with efficiently packing a various mix of product sizes.

Case Study

Sleeping Giant Brewing Company Case Study

Sleeping Giant sourced a full portfolio of corrugated and folding carton packaging options as well as new equipment financing to grow its business.

Case Study

Charleys Philly Steaks Case Study

Collaboration is often the secret ingredient to success, and in the case of Charleys Philly Steaks, teamwork and great taste go together.


Packaging Solutions – Digital Disruption

Digital is no longer a “nice to have” – it’s disrupting industries at scale. Read how WestRock is arming clients with cutting edge packaging solutions to succeed.


Impact of Product Packaging on Craft Beer Buying Decisions

Studies show that most beer buying decisions are made in-aisle.


Making Packaging Lines Do more With Automated Packaging Systems

Packaging solutions that were once laborious mechanical processes are now simplified with improved technology, which is opening the door for innovation.


2017 Women in Manufacturing Winner

One of our own has been honored by The Manufacturing Institute, learn more about the award winner.


Does Paper Selection Matter?

Certainly great design is essential. But have you ever wondered if the paper you select for your designs really matters?


Meta System - Wine Shipping Boxes Compared

A test of wine shipping boxes, including the Meta System, shows which boxes are most reliable.


The power of the box. Does shape and color matter?

WestRock research shows people are interested in more than what’s inside the pizza box.


The Brains Behind Custom Pizza Boxes at WestRock

See how Senior Designer, Timothy Tripp, combined his creativity with WestRock's signature consultative approach to deliver a new pizza box to market.


Internet of Things Impact on Smart Packaging

WestRock, Digimarc, and EVRYTHNG partner to introduce Connected Packaging Solutions.

Case Study

Brewing bold ideas for supply chain improvement

Discover how Keurig Green Mountain and WestRock developed a true partnership.


Keeping your favorite beverage cold for hours.

Fill our new Sol Cool box sharing pack with ice and make a cooler on the go.


Forecast: opportunity rising

Changing demographics and social trends have altered the way people shop for and consume products.


Sheets of strength

In our mills, labs and throughout the supply chain, see how rigorous scientific testing builds paperboard strength and allows us to explore what's possible.


The tripping point: hold on to your marketing plans.

The concept of "Black Friday" became very gray in 2015.

Packaging Safety Report

Packaging Safety Report

A gathering storm.

Globally, consumers are increasingly concerned about product safety. From child resistance to food safety to chemicals of concern and migration of materials, consumers are demanding transparency. It’s clear they expect it not only from government but also from brands—and packaging is part of the mix.

Our special report on packaging safety includes analysis of our consumer insights data and a snapshot of the dynamic conversation taking place in statehouses, boardrooms and at kitchen tables around the world.

Download the Packaging Safety report